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Project Background Of
The Abhasa Rehab Centre

Abhasa Rehab Centre, a leading rehabilitation facility in India, aimed to enhance its online presence and become the top rehab center in the country. Initially operating from a single location, they embarked on an SEO journey that led to the establishment of two additional branches and a nationwide focus. The journey began with a newly launched website featuring just 5 to 10 pages. Despite its limited content, Abhasa set ambitious goals to secure top rankings on the first page of search engine results for all rehab-related keywords across India.

Industry: Rehab Centre

Services & Therapies: Neurofeedback, Customized individual therapy ,Art therapy, Movement therapy, Group sessions, Aroma therapy, Music therapy, Family counseling, AA/NA Sessions, Yoga, Meditation, Physical fitness, Zumba, Outdoor tours and picnics, Celebrations, Nature walk/trekking, Bird watching, Recreational Activities, Spa & massage.

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Keyword Research & Optimization

Conducted targeted keyword research for the rehab and recovery sectors, picking high-impact terms to capture the search intent of those looking for rehabilitation and addiction treatment services.

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Content Strategy

Developed authoritative content, including blogs and articles, highlighting Abhasa Rehab Centre’s expertise and innovative addiction treatment approaches. This strategy aimed to establish the center as a thought leader in the rehabilitation industry and attract a targeted audience.

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On-Page SEO Enhancements

Optimized the website’s structure, meta tags, and internal linking to improve crawlability and relevance for search engines. Enhancements were made to ensure that all on-page elements aligned with SEO best practices, catering to both search engines and users.

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Link Building Campaign

Implemented a targeted link-building campaign to acquire high-quality backlinks from industry-relevant websites and directories. This effort aimed to improve Abhasa’s domain authority and search engine rankings by establishing the center as a reputable and authoritative source in the rehab sector.

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Technical SEO Improvements

Addressed technical issues to improve site speed, mobile usability, and overall user experience. A thorough technical audit was conducted to identify and rectify problems hindering the site's performance and accessibility, ensuring a seamless and efficient browsing experience for users across all devices.

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Difficulties in SEO Strategy Execution

The project faced several challenges:

1. Well-Established Competitors

Numerous well-established rehab centers with high EEAT (Expertise, Authoritativeness, and Trustworthiness) and authority were already dominating the search rankings, making it challenging to compete.

2. New Website

 The website was relatively new and had not undergone any prior SEO work. Building its SEO foundation from scratch presented a significant challenge.

3. Non-SEO-Friendly Website

The existing website was not optimized for SEO. We revamped the entire site to make it SEO-friendly, integrating Google Tags (Gtags) and Google Analytics 4 (GA4) tags, adding meta titles and descriptions, and updating all URLs to be more user-friendly and SEO-friendly.

4. Competitive Niche

The rehab and medical niche is highly competitive, requiring specialized strategies to improve search rankings and visibility.

SEO Plan and Execution for
the Rehab Centre

Conducted thorough keyword research in collaboration with the client to identify relevant keywords for service and blog articles. This ensured that the chosen keywords were aligned with user search behavior and the client's offerings. Although Abhasa Rehab Centre has locations in only three areas, keyword research was conducted for the whole of India to capture a broader audience. We built and optimized content pages using the keywords we discovered.

Ensured that the most important content and main keywords were positioned higher on the page for better comprehension by Google. Organized blog posts into topic clusters and pillar pages, aligned with the main services offered. Internal linking was strategically implemented to maintain contextual relevance and improve site navigation.

Developed unique content for each location page, highlighting the specific services offered at each center, local success stories, and the expertise of the staff. This ensured relevance and engagement for users in different regions. We built pages for various locations across India, focusing on major cities such as Bangalore, Mumbai, Delhi, Chennai, Hyderabad, and Kolkata. The content for each page was customized to address the specific needs and preferences of the local population, emphasizing the availability of specialized treatments and services in Abhasa Rehab Centre.

Developed unique content for each location page, highlighting the specific services offered at each center, local success stories, and the expertise of the staff. This ensured relevance and engagement for users in different regions.

The initial phase focused on optimizing the technical aspects of Abhasa Rehab Centre's website. Since the site, many fundamental technical requirements were already addressed. However, improvements were needed in areas such as page speed and site structure optimization. Once these adjustments were made, we proceeded to on-page optimization.

We developed a detailed 'About Us' page to highlight the credentials of the rehab experts. This included their educational background, professional experience, and relevant references, aimed at establishing strong EEAT signals to Google and enhancing the site's trustworthiness.

Optimized each location page with local SEO best practices, including local business schema markup, Google My Business integration, and consistent NAP (Name, Address, Phone Number) listings.

Implemented strategic internal linking to connect the location pages with the main site and relevant blog posts, improving site navigation and enhancing SEO value.

Ensured the website was listed with consistent Name, Address, and Phone Number (NAP) information on relevant medical directories.

Acquired high-quality and relevant backlinks through strategic guest posting and Private Blog Networks (PBNs). While not heavily reliant on link-building, the combination of strong brand signals, user engagement, and robust on-page SEO significantly improved the site’s rankings and resilience against Google algorithm updates.
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Significant SEO Outcomes: Top Rankings and Visibility Gains

Here is the progress update based on ranking data after 5 months of collaboration with Abhasa Rehab Centre

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Significant Improvements

The screenshot reflects significant improvements in search engine rankings and visibility metrics achieved through our ongoing efforts.

After several years of strategic SEO efforts, we achieved significant improvements in search engine rankings and visibility for Abhasa Rehab Centre. Our comprehensive approach, including technical optimization, on-page and off-page enhancements, and the creation of location-specific pages, resulted in notable successes. Specifically, we managed to rank a range of high-impact keywords on Google's first page, including "rehabilitation centre Bangalore," "alcohol rehabilitation centre," "best nasha mukti kendra in India," "rehabilitation centre for depression," "rehab centre Chennai," "deaddiction centre in Coimbatore," "drug rehabilitation centre Bangalore," "gambling addiction India," "rehabilitation centre Mumbai," "rehabilitation centre Hyderabad," "best ocd treatment in India," "rehabilitation centre Pune," "best rehab centre in Kolkata," "best depression treatment in India," and "de addiction centre Trivandrum." This broad and effective ranking underscores the success of our targeted SEO strategy and the enhanced visibility and authority of Abhasa Rehab Centre in the competitive rehab and wellness sector.

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